Natural toothpaste R.O.C.S. is now available at Boots pharmacies in the UAE
R.O.C.S. Oral care brand has announced a new recent deal with Boots Pharmacies in the UAE. The Brand will be present in TOP Boots Stores across UAE offering main product lines which cover specifics of differing age groups.
In the UAE, R.O.C.S. was launched in 2015 in the pharmacy channel with the children range only. By the time, it has expanded further to online and specialized retailers. “Partnership with Boots Pharmacies is the important milestone for the brand going forward.
Firstly, our adult range is introduced for the first time to the channel, thus making all age groups available for wider audiences. Secondly, premium proposition of Boots pharmacies allows to correctly communicate R.O.C.S. brand values to consumers” comments Oleg Prokopchuk, UAE Regional Brand Representative. Initially, R.O.C.S. will be available in 17 Boots stores across UAE and expanded over the course of the next several months to more outlets.
List of sales points
- Dubai Mall
- YAS Mall AD
- Abu Dhabi Mall
- Burjuman Centre
- Al Wahda Mall AD
- Ibn Battuta Mall
- Mirdiff CC
- MOE
- DCC
- Me'Aisem Centre
- Al Wahda
- 2nd Site
- Dubai Mall
- 2nd Site
- Marina Mall Abu Dhabi
- Al Maryah Central Abu Dhabi UAE
- Nakheel Mall the Palm
- Grand Mosque
- Dubai Marina Mall